Posted on 31 August 2017
Look good, Live Fast and Take Risks.
We sat down with Albert Trinh, Owner of Man of War Skincare, to talk all things Grooming, Business and Entrepreneurship.
I was born and raised here in Sydney, to Vietnamese parents. I grew up in the Western Suburbs and joined the Army when I was 18 – I was a Paratrooper first then a Special Forces Commando. It’s an adventurous and very high tempo life – I got to see many different countries around the world and experience some incredible things. One of the best feelings you’ll ever know is coming home from a long trip overseas, flying over the Harbour Bridge and coming home to golden sands of our beaches. There’s no place like Australia, we truly are The Lucky Country!
What made you take the leap into Entrepreneurship?
Entrepreneurship is something I’ve always wanted to do, to be in control of my own destiny so to speak. As you get older you realise the best experiences you have in your life are when you’re on a journey, at times struggling and climbing towards that goal. No-one really knows why we’re here on this earth or for how long, so why play it safe?
What were the biggest initial hurdles to building the brand and how did you overcome them?
Probably learning about the cosmetics industry, products, ingredients, and regulations. I took multiple workshops (where guys were far and few between!), read everything I could get my hands on and watched a ton of videos, I’m still constantly learning.
What do you do to recharge when feeling drained?
Definitely, go for a surf. I have to be in the present moment to be any good surfing, hence I have to switch off my manic mind. There are so many business lessons I take away from surfing too – taking opportunities when they come, employing patience, but also positioning yourself so that opportunities come to you.
How have you built a consumer culture around your product?
I guess in today’s market, we have multiple digital platforms to essentially tell a story about our products and brand. Text, pictures, videos, audio – we’re trying to use all these things to build a culture or tribe that relates to our brand. I think the biggest tools for any entrepreneur in today’s story telling is definitely imagery + video thanks to the popularity of both Instagram and Facebook.
How do you approach marketing your business?
As a new brand, we need to take on a guerrilla style of approach – minimal cost for maximum effect. Use whatever free means you possibly can to market your brand, and any paid methods need to return at least even or above. As a new player, you’re never going to have the same budget to advertise like the bigger guys so you’re forced to be super resourceful and creative on getting your message out. Think outside the box.
Why Skincare and why should Men invest in Skin Care and grooming?
Skincare can be a very neglected area for most men but I feel it has the most return on investment, especially for guys who aren’t regular in their skincare. By implementing a basic routine, guys can actually have a visible improvement in a short period of time. Why grooming? I believe there is a positive correlation between looking good and performing well in your tasks, it’s almost a no brainer when you think about it. When you’re dressed well and looking dapper, how do you usually behave and perform? Confident and on point!
Your opinions on the future of Skin Care, Beauty and Grooming for Men?
Products and the benefits they’ll provide are only going to get better with time, especially here in Australia with the growing gentleman’s lifestyle movement. You look at some Asian countries like South Korea, their cosmetics industry is years ahead of what he has at the moment. I’m not saying we’ll adopt all their crazy products but if we can filter through the good stuff and implement them into our own stuff then we’ll be laughing.
Who are your Heros/Role models?
Alexander Wang, Gary Vaynerchuk, Kanye West, Tom Ford
Inspirational Quotes that you live by?
You have power over your mind – not outside events. Realize this, and you will find strength. – Marcus Aurelius
Last Question: 5 Tips for Starting a Brand?
1. Listen to your gut.
2. Be resourceful.
3. Learn to outsource.
4. Not all advice is good advice.
5. It gets messy and that’s okay.
Man of War Skincare can be found Online at Mr Men’s Melbourne.
Thank you once again, Albert