Posted on 12 October 2018
Starting your own business can be daunting, especially the first few days, weeks, months or even years when there’s not a lot of business or money coming through the door – you start to worry, is this for me? These 5 startups have burst through the other side of doubt and are now seeing well-deserved success:
Canva was born out of Founder Melanie Perkins’ company: “Fusion Books” which grew to be Australia’s largest school yearbook publisher. Fusion Books allows schools to fully customise their yearbooks. Melanie and her partner enjoyed the success of the company but were always searching for something bigger…
Building upon this idea Melanie spread her wings and along with Cliff Obrecht, Cameron Adams and Social-media / technology expert Guy Kawasaki they formed, what we know today as Canva, an easy to use graphic-design online platform. As of 2018, the company employs over 200 people with offices in both Australia and the US. Canva has raised an additional $40 million by Sequoia Capital, Blackbird Ventures, and Felicis Ventures in 2018 and is now valued at around 1 billion dollars.
Courtesy of Yourstory
Incase you’ve been living under a rock: “Bumble is a location-based social and dating app that facilitates communication between users.” The big point of difference between other dating apps like Tinder, is that only female users can make the first contact with matched male users. Whitney Wolfe Herd founded Bumble after leaving another company she co-founded – Tinder. Long story short…. Herd sued Tinder for 1 million dollars for sexual harassment and won. With the 1 million dollars her and acquaintance Andrey Andreev founded Bumble and have grown the company into what we all know today. Many experts believe that Bumble will remain to be successful and overtake Tinder because of it does give women all the power!….. Men, please discuss…
Courtesy of Marketing Week
Kane Sala (Creative Director) & Christian Andrew (Head Chef) saw a huge gap in the market in 2015 when they discovered that a lot of people were sick and tired of bland lunches. So they developed Youfoodz which was originally founded to serve the office workers of the Gold Coast fresh meals that they could enjoy at their desk – No more Vegemite Sandwiches! Within months they doubled the number of deliveries, Christian says “People are really taking an interest in what they’re eating — they don’t just want dodgy takeaway, they want something healthy and delicious.”
Youfoodz has now grown to be one of the largest suppliers of fresh ready to eat meals in Australia, delivering to over 2000 locations nationwide. Youfoodz main competitive advantage over its competitors is that they believe in delivering fresh food from Aussie farmers to your door. Forget frozen, think fresh!
Courtesy of Youtube
Afterpay… Afterpay… Afterpay… It has become a verb in today’s language, “Yeah you can just Afterpay it, it’s fine! Don’t worry.”It is the company built by millennials for millennials. The system is a digital service that allows customers to purchase online items and pay in fortnightly instalments. Unlike a traditional lay-by system, with Afterpay the consumer gets the product straight away –
The idea was formed by Nick Molnar (Founder & CEO) on the belief that “if you could break down the price and give people more flexibility, it would be perceived as a discount,” Molnar says. “Maybe it was as simple as being a Millennial; I just knew it felt right.”
Afterpay was officially founded in 2015 and according to the AFR; “in less than three years, Afterpay has attracted 1.5 million consumers and 12,000 retailers. Annualised sales are $2 billion, and growing.”
Just goes to show you, if you have an idea that you think will work for the right market, go for it! Simple ideas are often the most effective.
Courtesy of Afterpay
The Tribe platform was founded in 2014 by TV and Radio personality, Jules Lund. Jules found that brands were paying truckloads on one celebrity or one Youtuber to promote their product, when in fact that same company could be paying 50 ‘micro influencers’ the same money in total and have well over triple the amount of exposure and engagement. Tribe was born out of this idea.
It encourages micro influencers to express their creativity and to create content for brands all over the world, no matter how big or small. Personally, I love Tribe as it gives micro influencers an avenue to express their creativity and get paid for it – It’s a win-win. You want to make some money? Get creative, build your social media following and get snapping!
Courtesy of Margin Media
So what’s the next big idea? Will you be the one who creates the next billion dollar company!?
By Aaron Brockley